Metamorphosis
April 29-30, 2009
Boston, Massachusetts

"If you're evaluating any integration technology, you should attend Metamorphosis. I thought it was a great event – one of the best events I've been to. While the conference was organized by Pervasive, the ISVs, systems integrators and others presenting – and their stories – were clearly the focus."
- Kevin Kaspszak, Senior VP Product Development, Response Analytics

"Attending Metamorphosis gave me the opportunity to share ideas and best practices with other technically savvy attendees. The technical presentations and the Q&A were terrific."
– Charlie Nuzzolo, Technical Director, Progress Software

"If I could only attend one integration event for ISVs this year, it would be Metamorphosis."
– Dan Beck, Senior Product Manager, Intuit

Hear Dan Beck on embedded integration

"Our systems integration business is always looking for repeatable processes and better margins. Metamorphosis was a great help."
-Krishna Prabhu, Senior Vice President, Caritor, Inc.

April 29-30, 2009
Boston, Massachusetts

Metamorphosis, now in its fifth year, brings ISVs, SaaS vendors, systems integrators, data processors, technology partners, and industry analysts together to discuss best practices for delivering integration, share successes, and foster partnerships for growth.

Download the agenda.

Partner/customer presentations

Pervasive®-led sessions

Agenda (See pages 4-5 for session abstracts)

Wednesday, April 29

2:00pm–6:00pm

Registration and Summit Check-In

4:00pm–6:00pm

Welcome Reception - Harbor Patio

5:00pm–5:30pm

Pervasive DataRush Update -
Mike Bryars, General Manager, Pervasive DataRush - Raffaello

6:30pm–8:30pm

Networking Dinner - Skyline Ballroom

Thursday, April 30

7:30am–8:30am

Registration and Breakfast Buffet - Skyline Ballroom

8:30am–9:15am

Industry Trends and Drivers for SaaS Integration – Bob Anderson, Vice-President Research, Gartner, Inc. - Grand Ballroom A/B

9:15am–10:00am	Frontiers of Integration in an Interconnected, Heterogeneous World – Mike Hoskins, Pervasive CTO and General Manager, Integration Products - Grand Ballroom A/B

10:00am–10:30am

Coffee Break - Raffaello Balcony

Integration in the Cloud
(Grand Ballroom A)

Integration for Heterogeneous Landscape
(Olympia A/B)

Integration for Analytics and Data Services
(Michelangelo A)

Hands-on
with Pervasive
Technical Staff
(Michelangelo B)

10:30am–11:15am

Redefining The Economics
of Actionable Information
Chris Broyles
VP, Professional Services
Daptiv

The Path to Cutting the
Costs of Taxes and
Compliance
Annette Kovamees
Director
ADP Sales Tax

Pervasive DataRush™:
Powering Next-Generation
Analytics
Mike Bryars
General Manager
Pervasive DataRush
Dr. Nena Marin
Director
Pervasive Innovations Labratory

Pervasive
Integration Hub

Vincent Vinot
Sales Engineer

Tim Ferony
Mgr, Professional Services

11:00am–11:30am

11:30am–12:15pm

The Evolution of
QuickArrow: Delivering
Integrations at the Speed
of SaaS
Aaron Smith
Senior Product Manager
QuickArrow, Inc.

Building a Premier
Integration Practice
for Cloud Computing
Applications
Anne Marie Berger
Managing Partner
ForeFront Inc.

From Packaged Solutions
to Integration Platform as
a Service – the Pervasive
DataCloud Story
Bill Jacaruso
Sr. Director Data Services
Pervasive Software

Embedding
for Universal
Connectivity
Kenneth Clore
Mgr, Enablement Svcs

12:00pm–12:30pm

12:15pm–1:30pm

Networking Lunch - Skyline Ballroom

1:30pm–2:15pm

Integrating SaaS:
Harnessing Different
Clouds
Dean Robison
Senior VP, Professional Services
salesforce.com

Integration Technology as a
Strategic Business Enabler
Stephen Inocencio
Principal Consultant
Cencio Solutions

Leveraging
Pervasive DataRush –
Social Computing and
Business Agility
Dave Herman
President
PeopleForce

Pervasive
DataCloud

Michael Kuhl
Mgr, Customer Care

Kenneth Clore
Mgr, Enablement Svcs

2:00pm–2:30pm

2:30pm–3:15pm

Crushing the Competition
– Taking the Pain out of
Data Migrations When
Implementing SaaS
Applications
Larry Cone
VP, Software Development
Frontline Placement
Technologies Inc.

Expanding Market Reach
and Customer ROI through
Integration
Matthew Bather
Product Manager,
Corporate Product Lines
Exact Software Americas

Data Services Capability
with Pervasive DataRush
Jeana Thomas
Principal Sr. Consultant
Pervasive DataRush

Pervasive
DataMatcher™
Ryan Templeton
Sr. Software Architect

3:00pm–3:30pm

3:30pm–4:15pm

Approaches to Integration in a Multi-Cloud Environment
Closing Remarks and Expert Panel led by Jeff Kaplan - Grand Ballroom A/B

4:15pm–5:30pm

Closing Reception - Skyline Ballroom

Presentation Abstracts

Wednesday, April 29
Date / Time	Title and Abstract
5:00pm–5:30pm	Pervasive DataRush Update Come hear Mike Bryars, Pervasive DataRush GM, give you the inside track on the range of use cases that the Pervasive DataRush platform will address. Find out what all the excitement is about with the press, analysts and developers. Become a member of the Pervasive DataRush Revolution! Be one of the first 25 attendees and you will be entered into a drawing for a digital camera.
Thursday, April 30
Date / Time	Title and Abstract
8:30am–9:15am	Industry Trends and Drivers for SaaS Integration SaaS integration is a problem that will increasingly impact all sizes of IT organizations. As more companies use SaaS more intensively, the need to integrate those applications with the rest of a company's systems grows. With increased use of SaaS, and as the business matures, SaaSbased apps need to be linked with the rest of the enterprise. Gartner analyst and Vice President Bob Anderson explores the forces driving the market and shares the latest research on SaaS adoption and integration needs as well as how you can capitalize on them..
10:30am–11:15am	Redefining the Economics of Actionable Information Daptiv VP of Professional Services Chris Broyles discusses why information is a challenge to assemble, the advantages of a platformbased approach to integration and cost comparisons of different integration approaches, along with data points on speed to solution and costs of implementation. Expanding Market Reach and Customer ROI through Integration Exact Software selected Pervasive Data Integrator to develop an integration layer focused on their own family of products. Once they achieved this objective, it became clear that they could immediately connect to virtually any other vendor's products as well. As a result, Exact now has an addressable market 10x larger than before as well as extensibility that individual customers can leverage.. Pervasive DataRush: Powering Next-Generation Analytics Analytics is poised for unprecedented innovation. Market demand for analytics is growing rapidly. Industries are hungry to gain insights from terabytes of raw transactional data gathered over the years. While standard reports and key performance indicators (KPIs) provide direction, organizations using data strategically by moving beyond reports and building analytical applications on statistics and predictive data mining algorithms are gaining a competitive advantage reflected in better ROI. High-growth application areas include CRM, Sales Optimization and Risk Management. Mike Bryars GM of Pervasive DataRush presents the current state of Analytics and the Pervasive DataRush technology revolution. Dr. Nena Marin, Director of Pervasive Innovations Laboratory, demonstrates Pervasive DataRush solutions for CRM and Sales/Marketing Optimization.
10:45am–11:15am	Pervasive DataCloud Hear how the Pervasive DataCloud platform provides dynamic “compute capacity in the sky” for deploying on-demand integration and other data-centric applications such as Salesforce and QuickBooks.
11:30am–12:15pm	The Evolution of QuickArrow: Delivering Integrations at the Speed of SaaS When customers evaluate SaaS applications they expect fast and deep integration as a seamless part of the complete solution. QuickArrow started out developing its own internal integration solutions and expertise. Over time, repeatability and speed to completion became more critical as QuickArrow’s customer base expanded. This presentation explores the evolution of QuickArrow’s strategy, its success with multiple customers using their Pervasive-based configurable integrations, and future directions planned for integration as a service. Learn about the interplay between business case, technology and economics in this fast-changing arena. Building a Premier Integration Practice for Cloud Computing Applications Teaming with Pervasive, systems integrator ForeFront has enriched its offerings and practice capabilities by leveraging agile integration. By leading with integration, ForeFront has been able to drive business engagements that deliver value and competitive edge for their customers. Principal Anne Marie Berger gives examples to illustrate how ForeFront has delivered a range of integration successes, including SaaS and onpremise, ERP and CRM, for customers in a wide array of industries. From Packaged Solutions to Integration Platform as a Service – The DataCloud Story With more than 130 customers in production running packaged Salesforce, QuickBooks and MS CRM integrations, Pervasive’s DataCloud is a proven platform for Integration as a Service. Hear the inside story about the challenges of creating and delivering true self-service, ondemand integration solutions and the vision of Pervasive DataCloud. Learn about its unique architecture (multitenant, multi-application, multicustomer) and how it has been extended for delivering on-premise as well as SaaS-to-SaaS integration with unique data agent technology.
11:45am–12:15pm	Pervasive Integration Hub Learn how to use Pervasive Integration Hub to drive data transformation processes for cost-effective, high-efficiency data management. We'll look at configuring transaction and mapping rules, automating data acquisition and delivery, validation, "on the fly" integration changes and much more.
1:30pm–2:15pm	Integrating SaaS: Harnessing Different Clouds The evolution of cloud computing platforms has opened a "services supermarket" that allows IT organizations and ISVs to combine platforms and their unique strengths. This presentation will use case studies to highlight the latest options available to enterprises and SMBs alike. Integration Technology as a Strategic Business Enabler One of the biggest challenges service integrators, ISV and SaaS providers face is on-boarding new clients. The root of this challenge is in the data setup or data import into the provider’s systems. Pervasive offers solutions that can be used as a strategic enabler for online providers. OneNeck, IPS and BSI leverage this to gain a competitive edge. In addition, businesses target Service-Orientated Architecture, ASP, SaaS and enterprise service bus solutions that are extensible and reusable across their business lines. Some of the keys to this are integration, data and accessibility. This session will focus on these business challenges and the solution from a strategic perspective and show you how to increase client satisfaction, reduce data setup costs, increase time to market and drive down manual data setup efforts. Data Services Capability with Pervasive DataRush Poor quality data costs businesses in the US more than $600B per year. Dirty data is a growing business problem and executives by and large are waking up to the real costs associated with it. As competitive pressures continue to rise many companies are seeking solutions to solve their data-quality problems. Pervasive DataRush and its associated Data Services Platform are poised to turbo-charge data quality initiatives globally. Jeana Thomas, Principal Senior Consultant for Pervasive DataRush, will present the challenges associated with improving data quality and the facts you need to know to turbo-charge your business in the data-quality arena.
2:00pm–2:30pm	Pervasive DataMatcher Discover how to improve data quality with Pervasive DataMatcher for both bulk data and high-volume transaction scenarios. See examples, discuss how to design as an integration component and configure for fuzzy matching.
2:30pm–3:15pm	Integration – The Path to Cutting the Costs of Taxes and Compliance With a broad range of on-premise and SaaS services, ADP’s Sales and Use Tax group must handle diverse sources of data from customers and taxing authorities. Scalable, secure and robust automation is essential in bringing down the costs of on-boarding new customers, changing data feeds and evolving compliance requirements. Once costs are under control, the company can deliver a stream of new services and expand its customer base. This session will cover ADP’s strategy for building its data infrastructure for handling new customer volumes, new offerings and delivering competitive advantage. Crushing the Competition – Taking the Pain out of Data Migrations When Implementing SaaS Applications When it comes to adopting SaaS applications customers have high expectations for painless and complete migration of their existing data into the new system. The seasonal nature of Frontline Placement Technologies' business cycle forces it to execute competitive migrations in a narrow time window each summer. Pervasive Data Integrator has enabled a rapid economical solution to this problem. Discover how Frontline Placement Technologies has successfully scaled and implemented its solution to support company growth of 20-30% every year.
3:00pm–3:30pm	Embedding for Universal Connectivity See how Pervasive’s Integration Engine is being embedded within ISV products, SaaS applications and IT infrastructure, including SOA. We'll look at options and examples for leveraging the Java SDK, XML metadata and Integration Service interfaces.

Metamorphosis Pre- and Concurrent Event Training Schedule

	Room	Tuesday, April 28	Wednesday, April 29	Thursday, April 30
9:00am – 5:00pm with Lunch Break	Britannic B	Pervasive® Data Integrator™ Fundamentals Day One	Pervasive® Data Integrator™ Fundamentals Day Two	Pervasive® Data Integrator™ Fundamental Intermediate
9:00am – 5:00pm with Lunch Break
9:00am – 5:00pm with Lunch Break	Britannic A	Advanced Transformation Techniques	Pervasive Data Profiler™	EDI / HIPAA Training (Prerequisite: Advanced Transformation Techniques)
9:00am – 5:00pm with Lunch Break
9:00am – 5:00pm with Lunch Break	Raffaello		Pervasive DataRush — Developing for Parallel Data Processing
9:00am – 5:00pm with Lunch Break

Course Descriptions

Pervasive Data Integrator Fundamentals
By the end of this course, you'll have the skills you need to increase the speed and success of your integration projects. The primary tools covered in the course include Repository Explorer, Map Designer, Process Designer, Structured Schema and Extract Schema Designers.

Pervasive Data Integrator Intermediate
Make Map Designer jump through hoops for you. Multiple record types, code modules, lookups, SQL queries, extracts from RDBMS
platforms, and multimode.

Advanced Transformation Techniques
Take your knowledge and skills to the next level. You’ll learn how to create more robust solutions using additional product functionality. The primary tools used in this course include Map Designer, and scripting language, Process Designer and Join Designer.

EDI/HIPAA Training
Get the skills and knowledge you need to develop EDI and HIPAA Transformation Maps and processes using Pervasive Data
Integrator. The primary tools used include Document Schema Designer, Document Validator Component, Map Designer and the Process Designer.

Pervasive Data Profiler™
Minimize the impact of dirty data on your workflow and processes. In this training, you’ll learn how to effectively use Pervasive Data
Profiler™ to analyze your system data, build automated processes that reduce the impact of dirty data, and make educated decisions based on accurate data analysis, as well as use Pervasive Data Integrator transformation tools to clean that data.

Pervasive DataRush – Developing for Parallel Data Processing
Get a jump start on developing with the next generation of
parallel data processing. This class will introduce you to the
Pervasive DataRush data-flow programming framework as
we work through a sample data-flow application. Some Java
experience required. Bring a remote-desktop-capable laptop.

Embeddable Data Management and Integration